Jewellink Messaging Terms

Effective date: 5/01/2026

These Messaging Terms apply to SMS, MMS, RCS, email, webchat, social messaging, call-related messaging, and other communications sent, received, routed, drafted, automated, or managed through the Jewellink Services.

1. Retailer Is the Sender

Retailer is the sender, initiator, and content owner of communications sent through or managed by the Services, except for Jewellink administrative messages about the Services.

Retailer is solely responsible for the content, recipients, timing, frequency, consent, legality, and business purpose of its communications.

2. Consent and Opt-Outs

Retailer must obtain and maintain all consents required to message each recipient. Retailer must be able to prove consent, including the date, source, method, disclosure, phone number or address, and scope of consent where required.

Retailer must promptly honor opt-outs, revocations, unsubscribe requests, do-not-contact requests, and consumer instructions. Opt-out requests may be made by any reasonable method, including keywords such as STOP where supported.

Retailer must not message individuals who have opted out unless legally permitted and consent has been re-established.

3. A2P 10DLC, Carrier, and Platform Requirements

Retailer must provide complete, accurate, and current information for A2P 10DLC, toll-free verification, sender registration, brand registration, campaign registration, number assignment, privacy policy review, terms review, and similar carrier or platform requirements.

Retailer authorizes Jewellink and its messaging providers to submit Retailer information to carriers, messaging providers, registries, and platform partners as needed to provide messaging services.

Retailer acknowledges that carriers, registries, providers, and platforms may reject, suspend, filter, block, limit, delay, or charge fees for messages, numbers, brands, campaigns, or accounts. Jewellink is not responsible for carrier or platform decisions, filtering, deliverability failures, registration denials, fees, or policy enforcement.

4. Message Content

Retailer must ensure message content is truthful, non-deceptive, legally compliant, and consistent with the consent obtained.

Retailer must not send messages that contain or promote:

• phishing, fraud, scams, impersonation, or deceptive sender identity;

• illegal goods or services;

• misleading jewelry pricing, discounts, financing, warranties, scarcity, appraisal, provenance, authenticity, or investment claims;

• harmful, malicious, or misleading links;

• harassment, threats, hate, exploitation, or unlawful discrimination;

• carrier-prohibited content; or

• content prohibited by the Acceptable Use Policy.

5. Automations and AI Drafts

Retailer is responsible for reviewing and approving automations, templates, auto-replies, AI-suggested replies, generated scripts, and campaign content.

Retailer must configure automations to avoid unlawful outreach, excessive frequency, quiet-hour violations, opt-out failures, misleading claims, or messaging outside the scope of consent.

6. No Emergency Use

The Messaging Services are not intended for emergency, life-safety, security alarm, or urgent medical communications. Retailer must not rely on the Services for emergency communications.

7. Message Delivery

Jewellink does not guarantee message delivery, delivery speed, read receipts, engagement, conversion, or compliance approval. Message delivery may be affected by recipient devices, carriers, spam filters, provider outages, platform rules, number reputation, registration status, message content, frequency, and recipient behavior.

8. Fees

Retailer is responsible for applicable messaging fees, carrier fees, registration fees, number fees, verification fees, usage fees, pass-through fees, and overages unless an Order Form states otherwise.

9. Suspension

Jewellink may suspend or limit messaging if Jewellink reasonably believes Retailer's messaging creates legal, carrier, platform, security, operational, deliverability, consumer, or reputational risk.

10. Indemnity

Retailer will defend, indemnify, and hold harmless Jewellink from claims, fines, penalties, fees, damages, costs, and expenses arising from Retailer's communications, including claims under the TCPA, CAN-SPAM Act, state telemarketing laws, privacy laws, consumer protection laws, carrier rules, platform policies, opt-out failures, consent failures, message content, or unauthorized use.